Welcome to Asia Advertising Technology Store

APPLICATIONS AND POTENTIAL

OF DIGITAL OUTDOOR ADVERTISING (DOOH) IN THE FUTURE

In the digital era, when the need to connect and interact with customers becomes urgent, digital out-of-home advertising (DOOH) has emerged as an inevitable trend in the advertising industry. Different from traditional forms of advertising, DOOH offers flexibility in conveying messages and approaching customers in a more creative and engaging way. With the support of modern technology, DOOH not only attracts attention but also helps brands create more unique and personalized experiences. Facing the explosion of smart cities and the wave of technological innovation, DOOH is opening up many potential opportunities for businesses and promises to be a pioneering advertising platform in the future. Digital Out-Of-Home (DOOH) advertising is increasingly affirming its role and great potential in the modern advertising media industry. With the development of technology, DOOH is not just a simple digital billboard, but is gradually becoming a powerful customer approach channel with many advanced applications and technologies.

1. Diverse Features and Applications of DOOH

+ Diversify advertising content: DOOH billboards can display dynamic content in real time, helping brands convey messages vividly. This opens up many creative potentials for advertising campaigns, from dynamic advertising to interactive advertising.
+ Applying data and AI technology: DOOH today integrates technologies such as artificial intelligence (AI) and real-time data, making advertising smarter. Based on the location, weather, time and habits of the target audience, the content can change to suit each specific customer group.
+ Interactive advertising and multimedia connection: DOOH can also connect to mobile devices via QR codes, Bluetooth, or NFC technology. This allows users to easily interact directly with the advertisement or continue their shopping journey on mobile devices, creating a seamless experience from outdoor to online.

2. The Potential of DOOH in the Future

+ Expanding into niche markets and smart cities: DOOH is expected to expand not only in large urban areas but also in smaller areas thanks to the development of smart cities. In the future, DOOH billboards can become an indispensable part of the smart city ecosystem, providing public information while bringing value to brands.
+ Applying breakthrough technologies such as virtual reality (AR) and augmented reality (VR): Integrating AR and VR in DOOH advertising will bring new and more engaging experiences to consumers. These technologies will help create rich content, attract viewers to participate and remember the brand longer.
+ Enhanced measurement and cost optimization: With analytics and sensor technology, DOOH campaigns in the future will provide more specific data on advertising effectiveness, from viewership to engagement. This helps brands measure ROI more accurately and optimize advertising budgets.

3. Advantages of DOOH digital outdoor advertising

The development of digital technology has brought unlimited broadcasting and creative possibilities to the outdoor advertising field. With DOOH, people can do more, deliver more content and attract attention as well as interact directly with consumers. There are many advantages of DOOH digital outdoor advertising that make this form of advertising more and more popular.

Unlimited advertising capabilities

Previously, at a billboard location (such as Pano, Billboard), only one brand could be broadcast. Deploying and replacing content of other brands would take more time and go through more steps. Currently, outdoor digital advertising screens can broadcast multiple brands in one location according to the rotating spots mechanism. DOOH screens can broadcast advertisements extremely quickly and conveniently, and replacing between advertisements of different brands is also very simple, saving manpower, time and costs.

Create liveliness and eye-catching in advertisements

Instead of the monotonous static images of the past, DOOH will broadcast more diverse and unique advertising content, including images, videos, sounds... This way of conveying information is extremely flexible, vivid and certainly attracts more people's attention. Showing TVC commercials also helps convey images and messages without making the advertising content "overwhelmed" with too much information or losing its aesthetic if displayed on a static billboard.

Have direct and in-depth interaction with consumers

Thanks to modern technology, DOOH has helped brands connect directly with consumers. From creating extremely close interaction opportunities, customers can even participate in creating some content for the brand's advertising campaign. Some DOOH ads include special technologies such as AI-integrated cameras for facial recognition, AR augmented reality technology, Hologram technology to create vivid 3D images, "real-time" technology to update what is happening in real life, ... Thanks to that, DOOH can create special advertising campaigns according to geographic areas, weather, ... This helps the advertising campaign achieve better communication effectiveness.

Better measurement, control and optimization

Advertising measurement has been a limitation of traditional outdoor advertising. But with digital outdoor advertising (DOOH), this can be overcome. For example, mobile device detection technology can count the number of people passing by a billboard, or AI facial recognition technology will recognize how many people actually see and are interested in the advertisement, etc. In addition, DOOH also helps brands collect customer information to find important points to optimize the advertising campaign to become more effective.

DOOH Development Trends in Vietnam

It is not difficult to see that DOOH digital outdoor advertising is gradually becoming a popular development trend globally, including Vietnam. DOOH advertising in Vietnam is being deployed most through advertising screen systems in shopping malls, supermarkets, airports, etc. Outdoor LED advertising screens are also gradually appearing, but the number is not much, mainly in big cities such as: Hanoi, Ho Chi Minh City, Da Nang, Nha Trang, Can Tho, etc. Dooh (Digital Out-of-home) in Vietnam is mainly popular in displaying image slides, broadcasting TVC advertising. As for the type of advertising using Hologram technology to create 3D floating images, direct interaction with customers is still quite rare due to technological barriers, infrastructure synchronization and high implementation costs. However, we can expect in the near future when DOOH digital outdoor advertising becomes more popular, Hologram technology is more familiar in Vietnam, there will be many more interesting applications, attracting customers. We will see with our own eyes outdoor advertising with vivid 3D Hologram images, the clearest example is the DOOH outdoor advertising using 3D hologram led fans.

Conclude

In the context of the constantly changing and developing advertising market, DOOH has been affirming its position as a powerful, creative and potential advertising tool. With the combination of modern technologies such as AI, big data, AR, and VR, DOOH not only meets the need for multi-channel connection but also opens up unique advertising experiences for consumers. Along with the development of smart cities and the trend of personalization, DOOH promises to be the superior outdoor advertising solution in the future, bringing maximum efficiency to brands and positive values ​​to the community. DOOH is not simply a form of advertising but also a direct and powerful bridge between brands and consumers in the 21st century.
Linh Huỳnh